Wednesday, 9 November 2011

Debord's influence to other media research.

Debord's views concerning the spectacle have more recently been taken by others for their own research in their own particular field within the media.
One such example I have came across is Hanson's research into the culture surrounding celebrity chefs as media products, and food on the television and on the internet in the article Society of the appetite: Celebrity chefs deliver consumers. Hanson (2008) has used Debord's work as guidance as he claims that Society of the Spectacle 'offers a Marxist economic analysis of an increasingly image-dominated culture.' (p.50)   He then goes on in the beginning of his article to say: 'The theoretical framework for my discussion derives in part from The Society of the Spectacle (1967), in which Guy Debord (1931–1994) argues that our consumption of images—what he broadly terms the spectacle— informs hegemonic power structures by distracting us from actual social and material needs.' (p.50) Hanson has taken Debord's own ideas concerning consumerism in the media and in the capitalist marketplace to support his own idea for the media encouraging the literal consumption of food, as well as the consumption of images and 'spectacles'. Hanson concludes his article with the lines 'This only means that the spectacle—and the society it feeds—is stronger than ever. Celebrity chefs deliver consumers.' (p.65) Not only does Hanson use Debord's theory to support his own research, but also supports Debord's theory and claims it is as strong and true in the modern day as it may have been at the time Debord published his thoughts.

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